THIS DOCUMENT IS PROPERTY OF THE FAMILY COLLECTIVE LLC 2018 © ALL RIGHTS RESERVED.


 

THE WORLD OF DREAMVILLE

art by THE FAMILY + richard 'made rich' parker

 

Dreamville is a label of truth, curation, community, and hustle. Most people access this inspiring world through the music of its artists. Maybe even a video.

However, there are few times in your life, if any, that you’re able to physically walk inside the mind of an artist.

 
 MOODBOARD 1 // ROOMS

MOODBOARD 1 // ROOMS

 

Art Basel Miami is a ONE OF A KIND experience. thousands of people comE to be a part of visuals, music, and culture.

the perfect combination for a Dreamville sighting

 
 MOODBOARD 2 // DREAMVILLE

MOODBOARD 2 // DREAMVILLE

 

WITH THIS POP-UP INSTALLATION, WE'LL be physically and digitally TRANSPORTING attendees inside THE MINDS OF Dreamville’s unique artists. bespoke sculptures, sound design, scent, limited edition apparel, and interactive projections - all creative assets will be based on artist interviews with rolling stone.

take all the PICTURES you want, but you'LL have to BE PRESENT to truly experience it.

And if you'RE lucky you might even catch a surprise performance.

 
 
 

MOCKUPs

the installation contains multiple rooms. each room hosts a single artist.

in the center is a stage that displays artist interviews during the day, performances at night. 

 

8 ROOMS + STAGE

*SUBJECT TO CHANGE BASED ON ARTISTS

 
 

 
 

bas

example

 

viewers enter a space with oversized milk carton spoiled on the floor, spilling a grassy field. 

low-hanging clouds dress the room, responsive to touch, receptive to crowds.  

 
 

 
 
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EARTHGANG

example

 
 

 

Chipped paint and garbage cans engulf an ominous room.

A “Meditate” neon sign flickers as the bass booms from within the walls. Smoke rises from the ground. 

a familiar floral fragrance lifts into the air, a juxtaposition between urban lifestyle portrayal and tender southern soul. 

 
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J. COLE

example

 
 
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A Dr. Suess-esque window projects visuals from J. Cole’s ATM video as a pit of money hangs on the wall.

Look closely AT THE BILLS, some are different than others.

 
 
 
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thank you

STEVE DABAL   //   STEVE@THEFAMILY.TV   //   973.975.3783

 

THIS DOCUMENT IS PROPERTY OF THE FAMILY COLLECTIVE LLC 2018 © ALL RIGHTS RESERVED.