SEAN PRICE | "IMPERIUS REX"

animated music video & promotional content

"Knowledge. Wisdom. UnderstandinG."

Imperius Rex engaged our collective abilities in the best of ways.

Duck Down Music trusted us with creating a post-mortem music video and marketing material for the legendary Sean Price's final album, Imperius Rex

For the album's title track, we decided to come up with a story that was both grounded in the grit of reality, but existed in the fantastical picture that Sean's lyrics painted.

To achieve this, we gathered live action footage from the streets of Brooklyn as a foundation upon which this story could exist in.  Taking on this passion project meant filming in Sean's old neighborhood, designing characters around him, animating every frame by hand, and most importantly - giving life to a much missed Brooklyn icon. 


COIN ANIMATION

 
 

 
 

FEATURED on


"IMPERIUS REX" 
PERFORMED BY: SEAN PRICE

LEAD ANIMATOR: JOSH HEINEMAN
CHARACTER DESIGN: MATTHEW TORRES
EDITOR/VFX: STEVE DABAL
VIDEOGRAPHY: GRIFFIN YU
STAND-IN: MELISA DOUGHERTY

 

DIRECTOR: STEVE DABAL
DIRECTOR: JOSH HEINEMAN
ART DIRECTOR: YO-YO LIN
PRODUCER: JANINE MOODY

SPECIAL THANKS
DUCK DOWN MUSIC
THE PRICE FAMILY