STEEZ DAY 2016

Live visual performance, Stage Design & Concert Film

"IN HONOR OF THE PRO STEEZ WE PROCEED"

Steez Day Festival 2016 was a challenge unlike any other. The Fam had about two weeks to create a stage design, live VJ content, and an animated music video to debut at the festival. It was all hands on deck, and with a community of creatives to pick from in Los Angeles, The Family delivered a show in style. 

The stage design consisted of custom, audio-reactive, plexiglass LED crystal shard structures and a LED channel box DJ booth sign of the Pro Era logo. The VJ content was hand-animated and live customized for each festival performer. A show like this must never go undocumented, so of course we had a team of camera operators covering the whole event. While we worked on producing the event, we also worked on a 2D animated music video to debut at the show as a special treat for the hardcore Steez fans.

It was a festival made for the books, one that paid homage to a brilliant rapper past, and one that celebrated the undeniable quality of 'lit' that is hip hop now.  

LEAD DESIGN: MELISA DOUGHERTY
ASST. STAGE DESIGN: LOUIE SHIRASE
CAMERA 1: ANDY CAO
CAMERA 2: ZACK STEPHEN
CAMERA 3: AIDAN DANG
FESTIVAL VJ: CHRIS ROBINSON
PRO ERA VJ: STEVE DABAL
STILLS: LUISA BETANCUR
TECH ASST: LINDSEY TOWNLEY
PA: SEAN CLAMPETT

ANIMATIONS BY: JOSH HEINEMAN

ART DIRECTOR & STAGE DESIGN: YO-YO LIN
CREATIVE DIRECTOR: STEVE DABAL
PRODUCER: JANINE MOODY
LEAD VIDEOGRAPHER: GRIFFIN YU

SPECIAL THANKS:
PRO ERA
VT PRODUCTION DESIGN
NAS OH
FUI SRIVIKORN
KATHY LIU