YOUNG MA | 2017 TOUR

content creation

"I'M PRETTY BUT IM LOCO"

When approached to create visuals for the billboard topping Young M.A we wanted to highlight her unique individuality and attitude. While her music has millions of plays, her attitude is straight Brooklyn. Her humility and personality brought us to the simple concept of bringing her tattoos to life.

 

We created 18 custom hand-drawn illustrations and animations from reference photos of her tattoos. Additional assets included 3D models of her logo, a custom bus wrap for tour, and an edited/composited loop that served as her live tour visuals.

 

OOOUUU.

 

 

SXSW 2017 Performance: